Dreamforce 2019 Activations

Dreamforce 2019 was the best year ever for marketers, highlighting a newly unified B2B and B2C marketing message. Marketing with Salesforce brought together marketers of all types and provided a platform for innovation and networking. Pardot reinvented the keynote by instituting a Trailblazer takeover, featuring two customers who spoke to their innovative use of Pardot. I acted as the Product Marketing lead for the New England BioLabs customer section, developing the product demo, working cross-functionally with UX, Engineering and Product Managers to build the environment, and ran the technical demo on stage alongside the customer.

Additionally I developed content for two sessions and workshops, led the creative direction for the Pardot CMO Council which brought together some of the brightest CMOs at Dreamforce, and was the activation lead for Pawdot Puppies, which was featured as one of the top 5 highlights from Dreamforce 2019 Day 1.