Pardot Direct Mailers
In close collaboration with the sales, campaigns, and creative teams, Pardot executes various interactive mailers to help generate marketing pipe and support sales efforts. These mailers highlight the Pardot product and its newest features. Each mailer highlights a feature of the product, and is mailed to carefully selected market segments while being innovative and eye catching.
Engagement Studio Macaron Mailer
The Engagement Studio Macaron Mailer was one of the most successful campaign mailers in Pardot’s history. It drove so much engagement that it was repurposed for nearly ever other Pardot business segment and industry.
My Role: Creative concept & lead • Art direction • Coordination with campaigns team for macaron and printing vendors
Opportunity Engagement Travel Mailer
My Role: Creative co-concept • Visual design execution • Coordination with campaigns team for goods mailed and new printing vendors
Einstein Intelligence Scratch Mailer
My Role: Concept development • PMM project lead • Coin design • . Coordination with campaigns team for vendors
Summer Sandcastle Video Mailer
My Role: Product Marketing project lead • Creative approval
