Share a Coke

Share a Coke was one of the most successful Coca-Cola campaigns of its time, bringing together folks across the globe in sharing a Coke with their friends and family. The Share a Coke digital campaign strategy encompassed e-mail marketing, digital advertising, and social media engagement. In partnership with the agency of record for the e-commerce website, I strategized and implemented these campaign efforts, which then led to also working on the Share a Coke and a Song campaign.