Solid Gold
- UX design
- Front-end development
- E-mail rebranding
- Social media design
Healthy makes happy in the digital space
In a year of many changes, Solid Gold needed to unify their look across all their digital platforms. They wanted to embrace their unique heritage and fun, funky brand outlook. There was a wealth of moving parts that blended to bring their online presence together in a unified way.
My responsibilities included developing a new homepage and admin interface for the small team at Solid Gold. The result for editing pages and content was more accessible and easy to manage for those without web development or editing skills. I also designed new website experiences and was involved in the design process for their social media strategies and email campaigns.
Hosted on WordPress, easy editing and management of pages was important to the client for small but routine updates. I cleaned up existing PHP & HTML code for easy future development changes, and to improve user experience, I developed a new editing system for the owner employees to make content edits without affecting any of the existing design.
The new web and email design & implementation incorporated a bold, colorful new palette complementary to their product packaging, and featured their new Superfoods wheel where possible. Elements and colors from the wheel were also used throughout the new design.
