Sprite POUR celebrates urban culture and features up-and-coming artists of all types from major cities around the US. P.O.U.R. was looking for a new visual style to give punch to their new round of featured artists. This exploration featured the integrated use of Sprite’s iconic green color, texture, and image treatments.

My Role: Art direction, social Media management & design, web design, video editing

Social posts

Much of Sprite POUR functions through videos and social sharing, so engaging, creative social posts were a must.

Cranberry kicks

To celebrate the holiday season in style, Sprite POUR teamed up with Nike to create a custom Sprite Cranberry shoe design. These were given to influencers, featured artists, and other celebrities to promote both Sprite Cranberry and the POUR brand.